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Why Excellent Web Design Is Important For Your Business

Having a website is important for any business, but many businesses underestimate the value of excellent professional web design. While having a professional design your website will cost more than doing it yourself, there are a number of reasons why you need to. If you are a business based in London then you need to consider your website design because your competition is likely to.
Ease Of Navigation

One of the most important parts of excellent web design is to make the site easy to navigate. The navigation of a site could make or break it particularly if you have multiple pages on the site. Easy navigation is necessary for your visitors as well as the search engines and this is something that a web designer will consider.

Most websites will have a navigation bar with labels that lead to different pages and sections of your website. Of course, you need to be careful with the navigation bar because some designs can get carried away. Simplifying the navigation is best because it makes it easy for users to see where they are going and how to use the website.

Brand Consistency

Brand consistency is another reason why web design is important for your business. Most businesses will have a website and social media accounts to connect with their customers. There is no point in having a website and social accounts if no-one is able to tell that they are all yours. Excellent web design will help to create a link between all of your marketing and your website.

The brand consistency will include the use of your logo and colours that your business generally uses. By increasing brand consistency you make your customers more comfortable and increase your credibility. It also makes it easier for customers to recognize your brand and not confuse you with any of your competitors.

Reading Patterns

Excellent web design will take customer reading patterns into account. Customers are likely to read your website in the same manner that they read a book which is left to right and top to bottom. If your website is designed with this in mind it makes it easier for your customers to understand what your website is telling them.

The reading patterns of your customers will also dictate where important information is placed on the site. The upper left-hand column should be the location of all important information. This is due to this being the area that the eye is first drawn to. If your competitors are using reading patterns on their websites then you need to as well to remain competitive.

Search Engine Optimisation

Your web design needs to take your SEO  into account and you need to find London’s finest SEO experts to help you! If you run a local business then you need to optimise your website to rank for local searches. This will include having your physical address on the site and using keywords that relate to local searches. There are other technical aspects that search engines look for as well which your web designer will need to consider. We have ranked many websites using our knowledge, linking and other specialist SEO techniques. Please get in touch with us on our contact page and we will get you to number 1 in Google!

Building Customer Trust

One of the primary reasons why web design is important to your business is that it will help you build trust. Having a website that ranks in the search engines and offers the customer all the information that they need will increase your revenues. This is due to customers trusting the results they get from search results. You will also be able to increase the communication you have with customers through having an excellent website.

There are a number of reasons why web design is important to your business. If you have poor web design then your business may be viewed as low quality and this is something you will want to avoid.

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Use Proper Navigation Links

If you sell multiple products from your website, you need to make sure that all of your posts and pages with your products are in the proper categories. This will make it easier for people to select them using the sidebars, allowing them to find exactly what they want. It also makes it easier for the search engine spiders to discover newly posted content. Therefore, you will make it easier for potential clients to find the products that you are offering and improve your chances of reaching the top of the search engine listings. Proper links, however, is only the first step. You also need to consider your content.

Best Way To Add New Content To Your Website

The easiest way to maximize your chances of getting to the top of the search engines is using unique content with every post. If you are able to do this consistently, you will have a much higher chance of achieving page 1, or even number one, positions on the search engines. Additionally, you will want to generate new content on a regular basis so that you can consistently rank for more top positions on the search engines that can help you generate more traffic.

How To Use Images And Videos

Using images and videos is very important for not only your SEO but motivating people to purchase your products. First of all, they need to see what it is that they are going to purchase, and videos can give them an idea of how they will be able to use this once they have bought your product. For each and every product that you are selling, there needs to be an image and video associated with each one. This will help you rank in the search engines much easier, especially if you create your own YouTube channel and you embed the code on each page that you post. This will also be beneficial for generating more traffic because videos are going to rank so much more quickly. Therefore, you will have more traffic coming in, higher rankings, and a higher probability of convincing people that they should purchase these products.

Create A Theme That Loads Quickly

Your web design should also include using a theme that is going to help you generate more sales. This can be done by making sure that it loads as quickly as possible. If you have ever heard of people talking about a bounce rate, this refers to how long a person will actually stay on your website once they have arrived. If you have a high bounce rate, this means that visitors are actually leaving your website very quickly, or if it is loading to slowly, they may not even arrive. If your website loads within just a couple of seconds, they are going to feel more motivated to see what you have to offer. This will also help you as they are looking at your different products. If all of your pages load extremely fast, this will prompt them to look at all of the products that you have available that may pertain to what they are looking for. Speed is everything when it comes to designing a website theme, and if it can load quickly, you are going to have the highest possible chance of generating more sales.

Create A Graphically Impressive Theme

For those that have heard of using a cookie-cutter theme, this simply means that you are using something that has been designed by someone else that is currently being used on hundreds or thousands of other websites. When people see this, it will show them that you are not that serious about creating a website that will showcase all of your products. It needs to look professional, and therefore the visual appearance of this website theme must be very attractive. Additionally, it should also be a theme that is minimal in regard to graphics, presenting only what is necessary. If you have ever seen a professional website by a London web design agency, the logo tends to be very small and is located at the top left-hand corner of the website. The products that you are selling will be displayed below that, and sometimes there is a carousel or slideshow of the products you are offering. By following this simple format, you should be able to convey to the visitor that your website has been professionally design. If it is unique, and easy to navigate as well, you will certainly make more sales than when using a cookie-cutter theme that everyone else is using.

All of these tips will make it possible for you to get the highest rankings, and you will also be able to sell more products. As long as your content is unique, and your website is loading as quickly as possible, you will have the best possible chance of ranking as high as possible on the search engines. High rankings will lead to more visitors, and subsequently more sales. Finally, if you are placing images and videos on your professionally designed theme for your website, this will help your visitors decide much more easily whether to purchase your products, allowing you to make more revenue for your business. Just remember that spending a little bit of money on a professional theme can go a long way, and you will easily earn your money back because of how visitors will respond. Once you start using these tips, you will begin to see more visitors and sales on your website.